As the world’s largest companies spend on digital transformation, investment must also support their sustainability goals

If it seems like every large company is announcing sustainability goals, it’s because most are. Businesses are interdependent with the world’s social and environmental systems, meaning environmental issues are financial issues. Businesses can thrive only if society prospers and the natural environment is protected. To help meet worldwide carbon goals, the companies that power the global economy must leverage the lessons they’ve learned during their digital transformations to ensure the success of their sustainability efforts.  To understand why companies are investing in digital experiences and announcing major sustainability goals, look to their customers. The same customers who demand a personalized digital experience also demand meaningful sustainability efforts. Likewise, investors want to ensure that their holding companies carry out their sustainability efforts in a measurable, impactful way.

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